Monday, April 13, 2009
The competition to sell a product is extremely high. We are surrounded by millions of different adds trying to get you to buy their product. What better way to grab a consumer's attention than to put a sexy man or women on the ad. Sex sells. We are constantly surrounded by the beautiful, fit, tall, gorgeous men and women that are put on advertisements. When it comes to a man, what will catch his attention more, a women wearing a string bikini or a cute puppy? Using sex to sell a product has never bothered me. But when it is used tastefully. I came across some really degrading ads toward women. This actually turned me away from the product, so I ask myself does sex always sell?
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I don't think sex always sell but it depends on how they use their message with the imagery to make it a successful one. The one image you posted of the tunnel doesn't make me want to visit that rest stop. It disrespects the models of that poster and the company itself. To sell something with the use of sex needs to be respectful and on a mature level.
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