Monday, May 11, 2009


I thought this was a very smart ad for hand sanitizer. You dont realize all the items you touch in your everyday occurrence. What first caught my attention was the imagery they used for the ad. It was disturbing at first glance seeing all the hands coming out from other hands, but as I took a second look and realized what the ad was for, I thought it was creative. It brought me back to what we learned in class that if you take the headline away, or the imagery, the ad doesn't make sense. I think this is a perfect example of the two playing together to make a successful ad.

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