This is an advertisement for drinking and driving that I thought was very powerful. The ad is direct and gets the message across clearly by showing an outcome for driving under the influence. The overall mood of the advertisement starts off depressing, for example the bar is dark and has a gloomy atmosphere. A lot of advertisements for this cause show you getting pulled over by the police, it rarely shows the consequences. I thought the concept was portrayed in a successful way to getting the message across to its audience.
Dont Drink and Drive - Great Advertising ! - The best bloopers are a click away
I agree that this is a great commercial to not drink and drive. Everything is visual without any talking, but it gets straight to the point. I didn't get what was happening at first when the stool was transforming until the end and it works.
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